Mentorship
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Digital Marketing Course in Faridabad
Join The #1 Digital
Marketing Course
Marketing Institute
Marketing Academy
To strengthen the students with real world experience of digital marketing skills that makes them job ready-and freelance-ready, to future-ready. We believe them to provide best digital marketing course in faridabad through doing – not just reading slides or theory.
About us
At Faridabad Institute of Digital Marketing (FIDM), we are dedicated to providing high-quality digital marketing course in faridabad that empower individuals to excel the dynamic online landscape. With focus on practical learning, our institute has already trained numerous students, professionals, and business owners, equipping them with the skills which needed to thrive in the digital world. Our vision is to create a hub for digital excellence where innovation meets expertise.
Empowering Future Digital Leaders
At Faridabad Institute of Digital Marketing (FIDM), we provide world-class digital marketing education designed to train students, professionals, and entrepreneurs with in-demand skills. Our mission is to link between theoretical learning and practical implementation, ensuring you gain first hand experience with real-world projects ensuring you gain hands-on experience with real-world projects.
Why Choose FIDM?
Comprehensive Curriculum:
Includes SEO, PPC, SMM, Content Marketing, Email Marketing, Affiliate Marketing, and more.
Live Projects & Case Studies:
Attain real-world exposure by working on live projects.
Placement Assistance:
Get access to top digital marketing job openings
Certifications:
Earn worldwide recognized certifications to boost your career prospects.
Flexible Learning Modes:
Choose from classroom training, online sessions, or flexible learning.
Experienced Trainers:
industry experts will teach you with years of experience from this field.
Roadmap to Become a Digital marketer
50+ Assignments
We believe you learn best by doing. That’s why you’ll work on more than 50 real-world tasks — no fluff, just skills that actually get you noticed in the industry.
Linkedin Optimization
Your profile shouldn’t just exist — it should speak. We help you write, shape, and polish your LinkedIn so it gets the attention of real recruiters and companies.
Company Interview
From mock interviews to placement assistance, we train you to crack the conversation, not just clear a test. Real confidence. Real opportunities.
Who Can Join?
Students & Freshers
Working Professionals
Freelancers & Bloggers
Entrepreneurs & Business Owners
4 Months Digital Marketing Course in Faridabad NIT
Digital Marketing Basics
- What is Marketing?
- Understanding Marketing Process
- B2B vs B2C Marketing
- What is Digital Marketing?
- Why Digital Marketing wins over Traditional Marketing?
- Understanding Digital Marketing Process
Video Creation and Editing
- Importance of Video Content
- Types of Video
- Video Creation and Editing
- How to shoot your own Video?
- Practical Assessment – Creating a Video
Website Designing & Development
- Introduction to Websites
- Difference between Website and Blogs
- Importance of Websites
- Blue print - roadmap for website
- What is CMS (Content Management System)?
- What are the different types of CMS?
- Introduction to WordPress
- Free Themes v/s Paid Themes
- What are Plugins? Importance of Plugins
- Page Builder Plugin – Elementor
- Widgets, Menus, and Settings
- How to Customise a Website & Build Layouts
- Pages v/s Posts
Advance SEO
- Google Search Console
- Sitemap Submission
- SEO Site Auditing
- Page Speed Optimization
Graphic Designing (Canva)
- What is Graphic Designing?
- Graphic Designing Tools (canva)
- Design your Logo
- Youtube thumbnail
- Design a social media CREATIVES
- Design a Visiting Card
- Design your Resume
Domain, SSL & Hosting Management
- What is Domain?
- What is Sub-Domain?
- What is Hosting?
- Types of Hosting
- Different Plans of Hosting
Blogging
- Introduction to Blogging
- Who is a Blogger?
- Why Blogging? – Importance of Blogging
- Different Blogging Platform
- Types of Blogs
- Essential Tools for Blogging
- How to promote your Blog?
Search Engine Optimization (SEO)
- What is Search Engine Optimization?
- Types of Search Engines and How it Works
- SEO Techniques
- Different types of SEO
- On-page SEO and its steps (YOAST )
- What is Page rank and its importance
- Off page SEO and Strategy
- Different types of keywords and the importance of keywords in SEO
- How to do Keyword Research and tools to use
- Title Tag, Meta Description, Anchor Links, Header Tags
- Image and Video Optimization
- What are Backlinks? How to build an effective Backlink Strategy
- Do’s and Dont’s of Link Building
- What is Local SEO? How it works
- GMB (Google My Business)
Social Media Marketing (SMM)
- What is Social Media Marketing
- Organic Social Media Marketing
- How to plan a content calendar for your Business?
- Difference between Profile, Page, and Groups on Facebook
- How to optimize a Facebook Business page?
Instagram Marketing
- Instagram History
- Why Instagram?
- Instagram Algorithm
- How to use Instagram for Business?
- Optimizing Business Profile (BIO)
- Types of posts on Instagram
- Good practices / Optimizing Instagram post
- Branded Content
- Instagram Insights (How to check and Analyse)
- Instagram Stories
- How to get engagement through Stories
- Instagram Story Highlights
- Tools for creatives and stories
- Tools for Scheduling post
LinkedIn Marketing
- What is Linkedin?
- Why Linkedin?
- Importance of a good Linkedin Profile
- Linkedin Profile Optimisation
- The Linkedin Profile URL structure
- Linkedin Profile Badge
- Types of Posts on Linkedin
- Importance of Articles on Linkedin
- Degrees of Connection and why it’s important
- Career Advice
Salary Insight
- Social Selling Index
- Jobs on Linkedin
- Creating Job Alerts
- Types of Messages on Linkedin
- Types of Accounts on Linkedin
- Company Pages on Linkedin
- Company Page Analytics
Search Campaign
- Introduction to Search Network
- Importance of Quality Score and Ad Rank
- Campaign Structure and its importance
- Understanding Campaign Goals to reach business objectives
- Campaign Settings
- Types of Bidding Strategies
- Types of Ad-copies
- Ad-Extensions
- Keyword Planner
- Keyword Research for Google Ads
- Setting-up a Search Campaign
- Ad scheduling and Budgeting
- Keyword Match Types and its importance
- Setting up Conversion Tracker
- Negative Keywords and how to use them effectively
- Search Term Report
- How to use auction Insights for Competitor Analysis?
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
Meta Ads
- Analyzing Facebook Insights
- Facebook Ads Manager
- Types of Facebook Ads
- Facebook Remarketing
- What is Facebook Pixel? How to integrate it?
- How does Pixel work?
- How to track conversions from your Facebook ads?
- Types of Facebook Audience
- Instagram Ads
- Types of Ads
- Pre-requisites to do Ads
Youtube Marketing
- Importance of Youtube
- Importance of Video Optimization on Youtube
- How to monetize through Youtube?
- Youtube Channels
- Youtube Community
- Youtube Stories
- Youtube Live
- Case Study on a Youtube Channel
- Youtube Creator Studio
- Youtube Analytics
- Youtube Channel Settings & Customisation
Google Ads
- Overview Understanding inorganic search results
- Introduction to Google adwords & PPC advertising
- Understanding adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc.
- Types of Advertising campaigns- Search, Display, Shopping & video
- Difference between search & display campaign
- Understanding Adwords Algorithm
- How does adwords rank ads?
- Understanding Adwords algorithm (adrank) in detail with examples
- What is quality score?
- Why quality score is important?
- What is CTR?
- Why CTR is important?
- Understanding Bids
Display Campaign
- Introduction to Display Network
- Targeting Options in Display Network
- Ad Formats in Display
- Campaign goals
- Display Ads vs Video Ads
- Campaign Settings
- Types of Bidding Strategies
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
Google Shopping Ads
- What are Shopping Ads?
- Who can do Shopping Ads?
- Benefits of Shopping Ads
- How shopping ads work
- What is a Google Merchant Account?
- Setting-up a Google Merchant Account
- Importance of product feed and how to create and update?
- Setting up Shopping Campaigns
- Campaign Analysis & Optimization
Affiliate Marketing
- Introduction to Affiliate Marketing
- What is Affiliate marketing and how it works?
- Difference between Advertiser, Publisher and Affiliate networks
- How to make money through Affiliate Programs?
- How to sign up for Affiliate networks and Integrate with a website?
- Top affiliate marketing platforms in India
- How to create an effective affiliate Strategy?
- Affiliate Marketing Secrets
Shopify Marketing
- Introduction to Shopify – Understanding the platform, features & benefits.
- Setting Up a Store – Domain registration, theme selection & product uploads.
- Product Optimization – High-quality images, compelling descriptions & pricing strategies.
- Payment & Checkout Setup – Integrating payment gateways & optimizing checkout experience.
- SEO for Shopify – Keyword research, meta descriptions, product visibility & site speed.
- Marketing & Sales Strategies – Discounts, abandoned cart recovery & upselling techniques.
- Analytics & Reporting – Tracking customer behavior, sales trends & optimization strategies.
- Dropshipping & Inventory Management – Setting up automated order fulfillment & stock tracking.
Google Analytics
- Understanding Google Analytics – Setting up & navigating the dashboard.
- Traffic Analysis – Identifying sources of visitors & tracking engagement metrics.
- Behavior Flow & User Journey – Analyzing how visitors interact with pages & site navigation.
- Campaign & Ad Analytics – Measuring the success of PPC & social media advertising efforts.
- Audience Demographics & Segmentation – Understanding user profiles & behavior for personalization.
Google Remarketing Ads
- Remarketing v/s Dynamic remarketing
- Setting-up Remarketing Tags
- Creating Remarketing Lists
- How to create a remarketing campaign for Search, Display and Video Ads?
Freelance Marketing
- Introduction to Freelancing – Understanding opportunities, niche selection & market trends.
- Building Your Brand & Portfolio – Creating profiles on LinkedIn, Upwork & showcasing expertise.
- Finding Clients & Networking – Job marketplaces, cold emailing, and lead generation techniques.
- Pricing & Negotiation – Setting competitive rates, handling contracts & payments securely.
- Client Management & Delivery – Meeting deadlines, handling feedback & sustaining success.
Lead Generation
- Introduction to Lead Generation – Understanding different lead types & marketing funnels.
- Building Effective Landing Pages – Optimizing for conversions with strong CTAs & design.
- SEO Strategies for Leads – Optimizing content & website structure for organic traffic.
- Social Media Lead Generation – Using ads, organic engagement & influencer collaborations.
- Paid Advertising for Leads – Google Ads, Facebook Ads & retargeting techniques.
- Conversion Optimization & Follow-ups – Nurturing leads through remarketing & personalized engagement.
Display CampaignAI in Digital Marketing – Automation & Optimization
- Introduction to AI in Marketing – Understanding AI-powered automation & personalization.
- Chatbots & Customer Engagement – Using AI for real-time interactions & support.
- AI in Content Creation – Generating blog posts, social media captions & ad copy.
Life At FIDM
Tools to be Covered
Students Feedback
Got Placed
Placement Partner
FAQ
Find Out Answers Here
Yes, we are located in the NIT area of Faridabad, easily approachable by public transport and metro.
Our digital marketing course in faridabad duration is 2–3 months, with weekday and weekend batches available.
Yes, we provide a 1-month internship and 100% placement assistance after course completion.
No technical skills are required. We start from basics and guide you through everything step-by-step
Yes, you will receive a certificate after completion from Faridabad Institute of Digital Marketing - FIDM along with guidance for Google certifications.
Absolutely. We will provide freelancing tips, platform guidance (like Fiverr, Upwork), and project practices.
Digital Marketing Job Roles & Designations
Based on salary reports from Payscale, Glassdoor, Indeed & Naukri, here’s what Digital Marketing professionals typically earn.
Fresher / 0–2 years
An average salary for Freshers in Digital Marketing with 0-2 years experience is 2.5 to 5 LPA.
Designations you'll get.
- Digital Marketing Executive
SEO Executive - Social Media Executive
- PPC Executive / Google Ads Executive
- Affiliate Marketing Executive
- Junior Graphic Designer (Digital)
- Digital Marketing Intern / Trainee
Mid-Level / 3–5 years
An average salary for Mid Level in Digital Marketing with 3-5 years experience is 6 to 10 LPA.
Designations you'll get.
- Digital Marketing Specialist
- SEO Specialist / Analyst
- Social Media Strategist / Specialist
- Content Strategist / Content Marketing Specialist
- Performance Marketing Executive / Specialist
- Email Marketing Specialist
- Campaign Manager
- Online Reputation Manager (ORM)
- Influencer Marketing Manager
- Marketing Automation Specialist
Senior / 5+ years (managerial)
An average salary for Senior Level in Digital Marketing with 3-5 years experience is 10 to 30+ LPA.
Designations you'll get.
- Digital Marketing Manager
- SEO Manager / Head of SEO
- Social Media Manager
- Performance Marketing Manager
- Content Marketing Manager
- PPC Manager
- Growth Marketing Manager
- Media Buying Manager
- E-Commerce Marketing Manager
- Head of Influencer Marketing
The Discipline of Digital Marketing offers amazing growth & salary – you can become seo specialist, content marketer or digital strategist. Faridabad institute of Digital Marketing – FIDM Prepare students for real world task so they can fit as per the industry taste.
