How to Start a Career in Digital Marketing
Introduction
In this fast growing online world, every one wants to grow there Business digitally. This created a huge demand for digital marketer across the globe — especially in India.if you are a student, job-seeker, freelancer, or working professional, digital marketing is one of the right career option for you right now. But many one’s are confused about how to start and from where to start career in digital marketing.
If you’re also looking from where to begin, don’t worry. In this blog, I’ll guide you in step by step detail in a simplest way to help you to get start in digital marketing — even if you have no experience.
What is Digital Marketing?
Digital marketing means promote products or services by using digital platforms like websites, social media, search engines, email, etc. It’s a new way to reach out people online instead use of traditional marketing like TV or newspapers.
Some examples of digital marketing:
1. Run a Facebook or Google ads for a brand
2. Promote through a YouTube channel
3. Rank a websites on Google by using SEO
4. Send promotional emails
5. Manage Instagram page for business
Why Choose a Career in Digital Marketing?
Here are some strong reasons why digital marketing is a smart career choice:
1. Huge demand across every industries
2. Not a specific degree required
3. You can start as a freelancer or part-timer
4. In this Good salary and fast growth opportunities are there
5. remote work opportunities will often available in this field.
6. It will blend both creativity and analytical thinking, making your work dynamic and engaging.
There is always a constant stream of new trends and tools to explore, keeping things fresh and exciting.
Who Can Start a Career in Digital Marketing?
Anyone who has basic internet knowledge can learn and start a career in this field, including:
1. Students (after 12th or graduation)
2. Job-seekers from any background
3. Housewives or homemakers
4. Working professionals looking to switch careers
5. Business owners who want to grow online
Freelancers and side-hustlers
Anyone with basic internet knowledge can learn and start a career in this field, including:
1. Students (after 12th or graduation)
2. Job-seekers from any background
3. Housewives or homemakers
4. Working professionals looking to switch careers
5. Business owners who want to grow online
6. Freelancers and side-hustlers
There is no age limit required , no need for coding knowledge , and no need for an MBA to get started.
Step-by-Step Guide: How to Start a Career in Digital Marketing
Before jumping into course or jobs, we need to take some time to understand what digital marketing includes. Here are the main areas:
1. SEO (Search Engine Optimization) – Ranking websites on Google
2. Social Media Marketing – Facebook, Instagram, LinkedIn promotions
3. PPC (Pay-Per-Click) – Running paid ads on Google, Facebook, YouTube
4. Email Marketing – Sending marketing emails to customers
5. Content Marketing – Blogs, videos, graphics, and more
6. Affiliate Marketing – Earning commission by promoting products
7. Analytics – Understanding data from tools like Google Analytics
You can learn by watch YouTube videos or you can read free blogs to get a basic idea of each.
Once you have knowledge of the basics, it’s high time to join a practical digital marketing course (online or offline). A good course will teach you the skills, tools, and live project work that will be required in real jobs.
Look for:
1. Updated syllabus (includes SEO, social media, ads, email, analytics)
2. Practical training + live projects
3. Certification (Google, HubSpot, etc.)
4. Career support (resume help, interview prep)
5. Experienced mentor/trainer
In Faridabad, institutes like Faridabad Institute of Digital Marketing (FIDM), led buy expert faculty , offer short-term and job-ready digital marketing course with internship options. (Even if you are outside Faridabad, go for similar practical training.)
Step 3: Practice What You Learn
Digital marketing is a skill-based career, it’s not a theory-based course. So just learning is not enough — you must do practice regularly.
Here’s how you can practice:
1. Create a free blog or website (use WordPress or Blogger)
2. Try to write blogs with SEO optimization
3. Run a small Facebook or Instagram ad (budget ₹100–₹200)
4. Create social media pages and manage content
5. Try ranking a website or YouTube videos and channel
6. Analyse your traffic using Google Analytics or Search Console
Doing these small tasks will build real confidence and a portfolio.
Step 4: Build Your Personal Brand
If you want to grow faster, build your personal brand online.
Ways to do it:
Create your LinkedIn profile and post what ever you learn
1. Start your YouTube channel or Instagram page related to marketing
2. Write your blogs on Medium or your own website
3. Share your results or client work (even if it’s self-projects)
Many companies and clients check online presence before hiring. A good personal brand = more job offers.
Step 5: Start with Internship or Freelancing
After complete your course and practice, don’t wait for a high-paying job. Start your career with:
1. Internship (paid or unpaid) at an agency
2. Freelancing for local shops, startups, or online gigs
3. Help your family/friends with their business promotions
This will give you real work experience,it will help you build a portfolio, and boosts your confidence.
Websites like:
1. Internshala
2. Upwork
3. Fiverr
4. freelancer.in
are great places to find your first projects or internships.
Step 6: Apply for Jobs in Digital Marketing
Now you’re ready to apply for jobs! Entry-level digital marketing roles include:
1. SEO Executive
2. Social Media Manager
3. Google Ads Executive
4. Content Marketer
5. Email Marketer
6. Digital Marketing Assistant
Prepare a simple but solid resume highlighting:
1. Your course
2. Practical projects you’ve done
3. Tools you’ve used (like Canva, Google Ads, WordPress)
4. Certifications (Google, HubSpot)
Apply on:
1. Naukri
2. LinkedIn
3. Indeed
4. Local job portals
5. Walk-in interviews in digital agencies
Step 7: Keep Learning and Growing
Digital marketing keeps changing. New tools, algorithm updates, trends — it’s always evolving. So keep learning!
You can:
1. Follow YouTube channels like Neil Patel, Moz, or Simplilearn
2. Read blogs from HubSpot, Backlinko, Ahrefs
3. Join marketing groups on Facebook or Telegram
4. Attend some webinars or networking events
Also, try to learn paid advertising (Google & Meta ads) as it will gives you an edge.
Top Skills Needed for Digital Marketing Career
Here are some of the must-have skills you should develop:
1. Basic English (for writing and communication)
2. Creativity (for content, visuals, captions)
3. Analytical thinking (for SEO & Ads)
4. Time management
5. Knowledge of tools like:
6. Google Ads, Google Analytics
7. Facebook Ads Manager
8. Canva, ChatGPT, WordPress
9. SEMrush, Ahrefs, etc.
Soft skills are equally important:
– Communication
– Problem-solving
– Teamwork
Digital Marketing Career Options in India
SEO | SEO Executive, SEO Manager |
Paid Ads | PPC Specialist, Google Ads Expert |
Social Media | Social Media Executive, Content Creator |
Email Marketing | Email Marketer, Automation Specialist |
Content | Blogger, Content Strategist |
Freelancing | Freelancer, Consultant, Trainer |
Entrepreneurship | Start your own agency or product |
Salaries in India for freshers start from ₹15,000 to ₹30,000/month and grow rapidly with experience.
Conclusion
Start your career in digital marketing is one of the smartest choices in today’s internet-fast world. You don’t need a tech background, and you can just start with your laptop and internet connection.
Here’s a quick recap:
1. Learn the basics
2. Join a practical course
3. Practice your skills on real platforms
4. Build your personal brand
5. Start with freelancing or internships
6. Apply for jobs
7. Keep learning to stay ahead
With the consistency and the right guidance, you can build a solid digital marketing career — whether you want a job, freelance work, or your own business.
FAQs About Starting a Career in Digital Marketing
Q1. Can I start digital marketing without a degree?
Yes. Many successful digital marketers are self-taught or come from non-marketing backgrounds.
Q2. How long it will take to learn digital marketing?
A basic course will take min 3 months, but continuous practice and learning are key to success .
Q3. Can I do digital marketing from home?
Yes! digital marketing work can be done remotely.
Q4. What is the best age to start digital marketing?
At Any age! Even school students and retirees can also learn and start.
Q5. Is digital marketing a long-term career?
Absolutely. As world will become more digital, this field will keep growing.
